They promised us we would live in the future. We weren’t told, however, that we would have to build it. By the time we were convinced, we already held the same tools as always in our hands. What we were doing was moving the present.

Until we stop and, from where we stand begin to rediscover the present and give sense to the future, backed solely by our origins and the feeling that not even the sky has limits.

Discover. Imagine. Consider. Propose.
Look forward. Be a pioneer.
Create another future.

Container and contents form a unique bond, but only the pioneer knows how to transform the unique into something that can never be repeated. And it is through that process that true creations come to life.

Red Courtesy is an elegant and delicate beer, based on a simplicity that creates a complex experience that reaches the palate through subtle sensations that flow from the moment they appear on the scene.

A reinterpretation, constant over time and space, suitable only for those who feel ready for it.

Read tasting notes »

When destiny calls the chosen ones only the pioneer answers the call. A reply that leaves dogmas behind by breaking with the established order. By going further.

By seeing when others only look.

It waits to be served, hidden inside a bottle that shines in its opacity. It is chilled to perfection to between 6°C and 8°C. The cork begs to be opened, the vapour that rises once it is removed holds the promise of what is to come. Its chalice stands at the ready, waiting to receive the pour. The beer hits the glass, part of its essence turning into a soft white head. Subtle bubbles appear and disappear in the swirling liquid. Suddenly there it is: subtle oranges invade the golden tones and copper reflections and for a moment the chalice holds an entire sunset. I close my eyes and see it; not even the sky has limits.

Its feelings start to show as it rests in its chalice. Its intense and complex nose is discovered. It sends up its first aromas, ripe citrus fruits mingling with notes of raw grains, hints of aged pepper enhance notes of fresh yeast, which unfurls into floral tones that bring to mind the smell of wet grass. Hints of leafy vegetables, molasses wrapped in fruity tones and faint roasted flavours emerge. I inhale and perceive it all, balance as a point of departure.

It is liquid brought to life as it slides over the glass for the first sip. The texture is delicate and fresh, with a light mouth-feel and elegant effervescence. Creamy on the palate with citrus notes up front that unfold into an aromatic and flavourful depth for an intense and concentrated finish. The bitterness is softened with flashes of sweetness for a lightness that enhances the beer’s full complexity. Spicy notes and hints of caramelized orange blossom and ripe fruit now reach their maximum expression.

Now gone, its essence still remains. It leaves a subtle reminder in its absence, a fine bitterness in which the quality of hops can be perceived, an ode to its balsamic notes with a clean, lingering spicy finish. I remember and sigh, embrace change in order to be free.

Recipiente Red Courtesy fabricado de cristal negro japonés

The pioneer travels beyond himself when the goal is to transcend. He tries to go where no one has gone before, combining tradition and design in a piece that is transformed from a glass to a chalice.

Made from black Japanese glass, it conceals the soul of Red Courtesy so that nothing distracts from its aroma and flavour when its essence is released.

Be wary of formulas disguised as trends and rigid ideas. Remove the superfluous and look through the necessary elements. Only then will you turn your creation into something relevant. Consistent. Durable. Memorable. Balanced.

Red Courtesy cannot and should not be treated like any other beer.
Not even the same as the best beers are treated. It deserves special care, attention, and guidelines that place it in a category of its own. There’s no need for a toast, because the beer is deserving of its own ritual.

Participating in this ritual means accepting that thoroughness, deliberation, tradition and connection govern each of the steps and decisions in the ceremony through the preparation of the ritual’s elements. Tools and ingredients that, thanks to careful and thoroughly-studied design, contain the essence of a concept created to go where no beer has ever gone before.

The serving ritual takes Red Courtesy down different sensory paths. From spicy, derived from the soft and light dryness of allspice, and floral, through the roasted and creamy nuances provided by orange blossom, to citrus, infused by the versatility of citron, or Buddha’s hand.

Nuances for those who believe that changing everything is possible. For those who know that to begin means leaving behind everything they have tried before.

Read ritual »

At the beginning of the ritual we choose the kind of orientation we want for the experience, with the following general guidelines and pairing suggestions recommended for each flavour.

Spicy orientation

This will add slightly spicy and very mild notes of nutmeg, pepper, cinnamon and cloves to the beer.

Rub a few peppercorns (10 to 12 are enough for the serving ritual) between your hands with the help of the chashaku to add a hint of allspice. Once the scent is released place the allspice in the chakoshi and pour enough beer to fill about half the glass, which can receive the beer through the strainer without being tilted.

Allspice pairing: Red Courtesy with a pepper orientation pairs subtly with spicy or herb dishes. Garlic, paprika, seasoned or marinated red meat and meat with sauce. Meat and fish stews. Allspice makes the experience into a pleasantly light dry beer for drinking throughout a meal.

Citric orientation

Citron provides ripe lemon nuances as well as hints of wood, bread-making grains and a pleasantly light and natural bitterness.

Fill the chashaku with ground citron to give the beer a hint of citrus that enhances its taste. Add it to the chakoshi and pour Red Courtesy with the chalice fully upright. The skin of the citron will increase the beer’s head as well as enhance the citrus aroma to give it a light and very mild touch of bitterness.

Citron pairing: It pairs perfectly with white and oil-rich fish, rice dishes, white meat, seafood, appetizers, pickled and marinated dishes, stir fries and tempura. Grilled and steamed vegetables.

Floral orientation

Dried orange blossom give Red Courtesy beer lightly toasted, caramel and honey nuances. Floral and citrus aromas with hints of bitter orange.

The aroma of orange blossom is enhanced by crushing the flowers you will find in the natsume between your fingers and then adding two spoonfuls to the chakoshi, pouring just enough beer through the strainer to half fill the chalice.

Orange blossom pairing: Reserved for gazpacho and cold cream of vegetable soups. Salads and raw or cooked vegetables without sauce, steamed white fish, cheeses, sushi, and recipes with a sweet touch.

We lived freedom as an end, until we understood it as a means. By accepting this simple change were we able to erase all muddiness, prejudice and belief.

By removing the unnecessary from our minds, we will stop seeing the forest and start seeing the trees in a continuous effort to make sense wherever others look, but do not see.

Ikumi Keiki
1854 - 1927

Freedom, balance and future as the cause. Deliberation, thoroughness, tradition and connection as the effect. Red Courtesy as a result.

In an effort to show that we are still alive, we boldly look to the legacy of Ikumi and remember our duty. That is when we understand once again who we are. Her soul lives in each of the Red Courtesy concepts as the starting point of every piece designed, every action carried out, every decision made. It gives us the opportunity to feel free, to preserve the character that keeps us in balance, to understand that the future only becomes worth it when it is different.

Read letter from Ikumi Keiki »

In honour of Ikumi Keiki, 1854-1927, Osaka, Japan.
The person who inspires every drop of our essence, every line of our words, every statement of our attitude, every aspect of our values and every decision about our destiny.


U.S. President Theodore Roosevelt made an unofficial visit to Japan in 1905, shortly before the peace treaty between Japan and Russia was signed, and showed a special interest in discovering the country’s culture and traditions.

A woman named Ikumi was the master who was put in charge of showing the president some of Japan’s many customs, including the tea ceremony, the art of calligraphy and ikebana, the Japanese art of flower arrangement. The president was fascinated by the great spiritual content of the Japanese arts and the deep mix of emotions they transmitted. “They have a power and a pull that I cannot describe, they have truly captivated me; there is something very strong here that I do not know how to put into words, but I can feel it”.

Weeks later the Japanese authorities received a written request from the White House, in which the American president explained his admiration for Japanese culture and his desire to discover the deeper meaning of what Ikumi had led him to feel, seeking to understand the force contained in the different Japanese art forms, forms that he had failed to fully decipher. The letter concluded with a very polite request asking that Ikumi personally be the one to reply to his letter.

This is the original letter, although parts were certainly censured by the Japanese authorities before it was sent:

Dear Mr. Roosevelt,

We are mesmerized by the powerful and furious fire of the dragon, and then we lose ourselves. We forget everything behind the fire. And it is precisely what is behind the fire, the dragon, that makes it possible for his fire to burn.

You can give yourself to the pursuit of perfection not only in the implicit humility of the tea ceremony, in the patient precision of calligraphy or the harmonious communion of flowers, but to any other way of Japanese life and every second of your life will have been given away. Every movement, gesture and instant in these arts involves the manifestation, worship and respect for our ancestors, our history and our culture, respect for who we are and everything around us, our friends and our enemies, for both the deliberate and lightning-fast decisions in which our fate awaits, every breath we take, for every word we utter, every moment we treasure. It is the expression of a tribute, a bow, a continuous ceremony honouring a way of thinking and feeling, a way of believing and of strength, a way of living and dying.

It means maintaining the spirit of what we were and who we continue to be in spite of time, circumstances and setbacks. It means understanding the use of tenacity and courage in every battle of life without losing honesty, fairness, courage and love. It means transforming fear into a warm breeze, choosing your actions based on principles and not fear. It means freeing the mind from distraction and training it to achieve excellence in all things. It means recognizing harmony, purity, quietness, humility, simplicity and the depth of the soft beauty that life in its infinite forms offers. It means admiring firmness and discipline, surrendering completely to a set of moral principles. It means flowing with the changing seasons, transforming yourself into spring when the time comes or into winter when it catches up to you. It means being able to live as if your body were already dead, and thus be free to take your path and achieve success in your calling. It means taking responsibility for shaping our soul, to look at the example of the past and incorporate it into ourselves, in the hopes of rediscovering our present and making sense of the future

"It comforts me to understand that there is now nothing. Courtesy of the roar that threatens the silence, only the beautiful beat of a spring flower will feel the cold rain of its storm".

Ikumi Keiki

Theodore Roosevelt received the Nobel Peace Prize for his commitment and work as an intermediary between Russia and Japan soon after. Work which meant the end of a war. It is said that the president wrote Ikumi again after the war ended, thanking her for her words and ensuring Ikumi that they had served to awaken his consciousness and were an unexpected source of enrichment and inspiration that he would always carry with him.
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